Albani Companys Competitive Advantage and Need to Refurnish Its Competitive Strategies Free Essay Example, 2500 words

From the Albani company s perspective, society is divided into customers, non-customers and potential customers. The country s economy also plays a significant role in determining the company s progress. Secondly, the demand for the company s products is influenced by people s culture. Albani s targets the European market, which is segregated alongside nationalities. This segregation presents the main difference between the European and American market. Economics: the country s economy has an effect on the company s success and sustainability. Although the company is not a direct subject of the economy, economic pressures affect its influence in the highly competitive market. Economic indicators such as unemployment and inflation reduce people s purchasing power, which affects the company s profits. Other economic aspects that are likely to affect the company s profitability are the influence of the economy on international trade. The French economy and economies of other major Euro pean countries have been decreasing steadily. This indicates that Albani Company is likely to experience a steady reduction in its annual revenues due to decreasing purchasing power. Technology: the external and internal environment of the company is dependent on its ability to utilize available technology. We will write a custom essay sample on Albani Company's Competitive Advantage and Need to Refurnish Its Competitive Strategies or any topic specifically for you Only $17.96 $11.86/page This is a basic strategy in the industry since each gender has specific requirements for beauty products. This stratification also ensures that the company has considerable abilities to monitor the progress of each brand or line of products.